From: http://www.laticrete.com/about_laticrete.aspx
LATICRETE is a world-wide manufacturer and marketer of installation systems for ceramic tile and stone used in residential, commercial and industrial applications. For over 50 years, LATICRETE has provided the technology, products and experience to make innovative, permanent installations for tile and stone. Architecturally specified and professionally endorsed by installers, LATICRETE offers a dedication to quality that results in globally proven solutions for virtually every application.
Mud shower with liquid applied HydroBarrier waterproofing
The 50 year plus history of LATICRETE is shaped by numerous industry firsts. Among the many pioneering achievements, LATICRETE is the first in the tile and stone installation industry to:
– create thin, load-bearing waterproofing membranes
– develop sound & anti-fracture one step adhesive mortars
– offer warranties inclusive of material and labor
– industry leading technical services & support
– include antimicrobial protection in products, and
– Low VOC GREENGUARD certification.
Laticrete Hydroban fountain application
LATICRETE has developed innovative products throughout the years that still remain fixtures in the industry, and continues to develop innovative products that carry on the LATICRETE tradition of setting the industry standard today.
The most recent breakthrough products include LATICRETE® 125 Sound & Crack Adhesive – a high performance adhesive mortar that offers both anti-fracture and sound control performance for tile or stone installations; and LATICRETE PermaColor™ grout- a high performance cement based grout that offers maximum color consistency when used in a wide variety of climates and tiles. Other recent industry firsts include the introduction of LATICRETE Hydro Ban™ the industry’s first waterproofing membrane that allows for 24 hour flood testing and LATICRETE SpectraLOCK® PRO Grout- the best performing grout available in the world.
Innovation is what drives LATICRETE. With 50 years of setting industry standards, LATICRETE is the name architects, designers and professional installers know and rely on.
John Bridge Tile Forum